Competing Against Luck: The Story of Innovation and Customer Choice

Description: Organizations around the world have devoted countless resources-including time, energy, and mindshare of top executives-to the challenge of innovation. And they have, naturally, optimized what they do for efficiency. But if all this effort is aimed at answering the wrong questions, it's sitting on a very tenuous foundation. They spend time and money compiling data-rich models that make them masters of description but failures at prediction. We don't have to settle for that.

Author: Taddy Hall, Clayton M. Christensen, David Duncan, et al.

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